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Bras & Bralettes

Beautiful, supportive lingerie bras for every occasion.

  
      ECO
    
      30A-40G
    
      Best Seller
    
      New In
    
              Marian Wired Bra Red/ Sheer
            
    Regular price
  
  $74.00

      Best Seller
    
              Petra Open Wired Bra Black/Gold/Silver
            
    Regular price
  
  $74.00

              Marli Diamond Lattice Soft Bra Gold/Clear
            
    Regular price
  
  $165.00

      Best Seller
    
              Nova Bra Black
            
    Regular price
  
  $64.00

          +2
        
      Best Seller
    
      New In
    
              Marisa Bra Black/Sheer
            
    Regular price
  
  $84.00

          +1
        
      30A-40G 42B-DD
    
      Best Seller
    
      New In
    
              Marseille Bra Black
            
    Regular price
  
  $64.00

          +3
        
      Best Seller
    
      New In
    
              Marisa Wired Bra White/Sheer
            
    Regular price
  
  $84.00

          +1
        
      30A-40G
    
      New In
    
              Serena Wired Bra Mint/Lemon/Black
            
    Regular price
  
  $74.00

      ECO
    
              Coppelia Eco Bra Black/Tender Shoots
            
    Regular price
  
  $69.00

      New In
    
              Rosetta Wired Bra Mint
            
    Regular price
  
  $64.00

      Best Seller
    
      New In
    
              Catalina Wired Bra Egyptian Blue/Sheer
            
    Regular price
  
  $69.00

          +2
        
              Calista Wired Bra Black/Red
            
    Regular price
  
  $74.00

          +1
        
              Irena Bra White
            
    Regular price
  
  $64.00

          +4
        
      ECO
    
              Geneva Eco Bra Black
            
    Regular price
  
  $64.00

      30A-40G
    
      Best Seller
    
              Marseille Bra Red
            
    Regular price
  
  $64.00

          +3
        
      Best Seller
    
              Antoinette Open Wired Bra Black/Silver
            
    Regular price
  
  $69.00

              Vida Open Bra Gold
            
    Regular price
  
  $100.00

      New In
    
              Nova Bra Red
            
    Regular price
  
    $62.00
  
    Sale price
  
    $64.00
  
          +2
        
      ECO
    
      New In
    
              Billie Wired Bra Black
            
    Regular price
  
  $69.00

      30A-40G
    
              Catalina Wired Bra Red/Sheer
            
    Regular price
  
  $69.00

          +2
        
      ECO
    
      New In
    
              Cecily Wired Bra Pirouette Pink
            
    Regular price
  
  $69.00

              Isadora Bra Aventurine Green
            
    Regular price
  
  $69.00

          +1
        
      ECO
    
      Best Seller
    
      New In
    
              Naomi Wired Bra Black
            
    Regular price
  
  $64.00

          +1
        
              Thena Bustier Black
            
    Regular price
  
  $84.00

      Best Seller
    
      New In
    
              Shirin Semi-Open Wired Bra Black
            
    Regular price
  
  $69.00

      ECO
    
      30A-40G
    
      Best Seller
    
      New In
    
              Trinity Wired Bra Black
            
    Regular price
  
  $69.00

          +2
        
      30A-40G
    
      Best Seller
    
              Marseille Bra White
            
    Regular price
  
  $64.00

          +3
        
      ECO
    
      New In
    
              Raine Wired Longline Bra Black 
            
    Regular price
  
  $74.00

      ECO
    
      New In
    
              Naomi Wired Bra White
            
    Regular price
  
  $64.00

          +1
        
      Best Seller
    
      New In
    
              Lilly Wired Bra Hydrangea Blue/Ice Water Blue/Sheer
            
    Regular price
  
  $69.00

          +1
        
      Best Seller
    
      New In
    
              Trinity Semi-Open Wired Bra Black
            
    Regular price
  
  $64.00

      New In
    
              Cristabel Wired Bra Fuchsia Pink
            
    Regular price
  
  $69.00

          +1
        
      30A-40G
    
      Best Seller
    
              Thalia Open Bra Black
            
    Regular price
  
  $69.00

      30A-40G
    
      New In
    
              Aria Wired Bra White
            
    Regular price
  
  $69.00

          +1
        
      30A-40G
    
      Best Seller
    
              Carla Bra Black
            
    Regular price
  
  $64.00

      ECO
    
      New In
    
              Valentina Wired Bra Fuchsia Pink
            
    Regular price
  
  $69.00

      New In
    
              Nina Open Bra Black
            
    Regular price
  
  $64.00

      Best Seller
    
              Simone Open Soft Bra Black/Gold
            
    Regular price
  
  $64.00

      ECO
    
      30A-40G
    
      New In
    
              Trinity Wired Bra Egyptian Blue
            
    Regular price
  
  $69.00

          +2
        
              Thena Bra Black
            
    Regular price
  
  $74.00

          +1
        
      New In
    
              Leonora Wired Bra Fuchsia Pink/Sheer
            
    Regular price
  
  $69.00

          +1
        
              Thena Bra Frosted Caramel
            
    Regular price
  
  $74.00

          +1
        
              Audrey Wired Bra White
            
    Regular price
  
  $64.00

          +1
        
      ECO
    
      30A-40G
    
      New In
    
              Goya Wired Bra Black/Sheer
            
    Regular price
  
  $69.00

      New In
    
              Leonora Wired Bra Black
            
    Regular price
  
  $69.00

          +1
        
      ECO
    
      30A-40G
    
              Tori Bra White
            
    Regular price
  
  $64.00

          +3
        
      30A-40G
    
              Astra Bra Aventurine Green
            
    Regular price
  
  $69.00

      ECO
    
              Harriet Eco Bra Black/Sheer
            
    Regular price
  
  $69.00

      ECO
    
              Tori Soft Bra Pale Pink
            
    Regular price
  
  $54.00

          +1
        
              Solaris Bra Orange Pepper
            
    Regular price
  
  $64.00

      ECO
    
              Isadora Wired Bra White
            
    Regular price
  
  $69.00

          +1
        
      30A-40G
    
      New In
    
              Cristabel Wired Bra Black
            
    Regular price
  
  $69.00

          +1

Whatever your style or plans, the Bluebella collection of bras and bralettes is guaranteed not to let you down. Seductive, sexy, minimalist and comfortable – we’ve got a bra to match any personality. From Instagram favourites like Nova or Emilia, unrivalled bestsellers like Marseille or Sutton to everyday staples like Lulu or Lilia, our ever-expanding collection keeps surprising, inspiring and redefining sensuality one bra at a time. Explore a treasure trove of beautiful designs that range from bold lacy options and provocatively open-cup creations to perfectly minimal numbers and simplistic yet directional strappy offerings. With a variety of colours and styles to choose from, we urge you not to forget to complete your look with matching knickers.

DIFFERENCE BETWEEN OVERBUST AND UNDERBUST	CUP (USA)	CUP (UK)	CUP (FR)	CUP (DE)	CUP (EUR)	CUP (AUS)
1" 2.5cm	A	A	A	A	A	A
2" 5cm	B	B	B	B	B	B
3" 7.6cm	C	C	C	C	C	C
4" 10cm	D	D	D	D	D	D
5" 12.7cm	DD/E	DD	E	E	E	DD
6" 15.2cm	DDD/F	E	F	F	F	E
7" 17.7cm	G	F	G	G	G	F

UNDERBUST CIRCUMFERENCE	USA	UK	FR	DE	EUR	AUS
26" 66.2cm	30	30	80	65	65	8
28" 71.2cm	32	32	85	70	70	10
30" 76.2cm	34	34	90	75	75	12
32" 81.2cm	36	36	95	80	80	14
34" 86.2cm	38	38	100	85	85	16
36" 91.2cm	40	40	105	90	90	18
37.9" 96.2cm	42	42	110	95	95	20

BUST	WAIST	HIP	SIZE	USA	UK	FR	DE	EUR	AUS
31" 79cm	24" 62cm	34" 86cm	XXS	2	6	34	32	32	6
32" 83cm	26" 66cm	35" 89cm	XS	4	8	36	34	34	8
34" 87cm	27" 70cm	37" 94cm	S	6	10	38	36	36	10
36" 91cm	29" 74cm	39" 98cm	M	8	12	40	38	38	12
38" 96cm	31" 79cm	41" 103cm	L	10	14	42	40	40	14
40" 101cm	33" 84cm	43" 108cm	XL	12	16	44	42	42	16
42" 108cm	36" 91cm	45" 115cm	XXL	14	18	46	44	44	18
44" 112cm	38" 96cm	47" 120cm	XXXL	16	20	48	46	46	20

UNDERBUST CIRCUMFERENCE	SIZE	USA	UK	FR	DE	EUR	AUS
26-28" 66-71cm	XXS	2	6	34	32	32	6
28-30" 71-76cm	XS	4	8	36	34	34	8
32-34" 81-86cm	S	6	10	38	36	36	10
34-36" 86-91cm	M	8	12	40	38	38	12
36-38" 91-96cm	L	10	14	42	40	40	14
38-40" 96-101cm	XL	12	16	44	42	42	16
40-42" 101-106cm	XXL	14	18	46	44	44	18
42-44" 106-111cm	XXXL	16	20	48	46	46	20

BUST	WAIST	HIP	SIZE	USA	UK	FR	DE	EUR	AUS
31" 79cm	24" 62cm	34" 86cm	XXS	2	6	34	32	32	6
32" 83cm	26" 66cm	35" 89cm	XS	4	8	36	34	34	8
34" 87cm	27" 70cm	37" 94cm	S	6	10	38	36	36	10
36" 91cm	29" 74cm	39" 98cm	M	8	12	40	38	38	12
38" 96cm	31" 79cm	41" 103cm	L	10	14	42	40	40	14
40" 101cm	33" 84cm	43" 108cm	XL	12	16	44	42	42	16
42" 108cm	36" 91cm	45" 115cm	XXL	14	18	46	44	44	18
44" 112cm	38" 96cm	47" 120cm	XXXL	16	20	48	46	46	20

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Bras & Bralettes

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WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S	S	S	S	S	S	M	M	M	M	L	L
155	5'1"	S	S	S	S	S	S	M	M	M	M	L	L
160	5'3"	S	S	S	S	S	S	M	M	M	L	L	L
165	5'4"	S	S	S	S	M	M	M	M	L	L	L	L
170	5'6"	S	S	S	S	M	M	M	L	L	L	L	L
175	5'7"	S	M	M	M	M	M	M	L	L	L	L	L
180	5'9"	M	M	M	M	M	M	M	L	L	L	L
185	6'1"	M	M	M	M	L	L	L	L	L	L	L
190	6'2"	M	L	L	L	L	L	L	L	L

SOFT CUP	SIZE	USA	UK	FR	DE	EUR	AUS
A - C	S	2-6	6-10	34-38	32-36	32-36	6-10
B - D	M	6-10	10-14	38-42	36-40	36-40	10-14
C - D	L	8-12	12-16	40-44	38-42	38-42	12-16
C- DD	XL	10-14	14-18	42-46	40-44	40-44	14-18

LENGTH (CENTRE BACK)	USA	UK	FR	DE	EUR	AUS
20" 50.3cm	2	6	34	32	32	6
20" 51cm	4	8	36	34	34	8
21" 52.cm	6	10	38	36	36	10
21" 54cm	8	12	40	38	38	12
22" 55.5cm	10	14	42	40	40	14
22" 57cm	12	16	44	42	42	16
23" 58.5cm	14	18	46	44	44	18

SIZE	SHOULDER WIDTH	BODY LENGTH	USA	UK	FR	DE	EUR	AUS	IT
XS/S	29" 74cm	25" 63.5cm	2-8	6-12	34-40	32-38	32-38	6-12	36-42
M/L	31" 78.8cm	26.5" 67.5cm	10-16	14-20	42-48	40-46	40-46	14-20	14-20

SIZE	UNDERBAND CHAIN LENGTH (ADJUSTABLE)	NECK CHAIN FULL LENGTH (ADJUSTABLE)	CUP HEIGHT (TOP TO BOTTOM)	CUP WIDTH (BOTTOM EDGE)
XS/S	22.4-33.9" 57-86cm	26.4" 67cm	5.9" 15cm	6.2" 16cm
M/L	30.3-35.8" 77-91cm	28" 71cm	6.2" 16cm	7.2" 18.5cm

SIZE	NECK CHAIN LENGTH (ADJUSTABLE)	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	14.6-19.7" 37-50cm	26.4-31.1" 67-79cm	12.9" 33cm
M/L	14.6-19.7" 37-50cm	28-32.7" 71-83cm	13.4" 34cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	THIGH CHAIN WIDTH (NON ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	24.4-32.3" 62-82cm	25.2" 64cm	11.8" 30cm
M/L	26.8-34.6" 68-88cm	26.4" 67cm	12.2" 31cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT PANEL WIDTH (TOP EDGE)	FRONT PANEL HEIGHT (TOP TO BOTTOM)
XS/S	22.8-40.9" 58-104cm	6.3" 16cm	5.9" 15cm
M/L	26-45.7" 66-116cm	7.2" 18.4cm	6.7" 17cm

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL
155	5'1"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL
160	5'3"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL
165	5'4"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL
170	5'6"	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
175	5'7"	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
180	5'9"	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
185	6'1"	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
190	6'2"	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL

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