S/S18 - Behind the scenes at the shoot of our new collection!
Delving Behind the Scenes of our S/S18 Mood shoot
It’s that time of year again. Mood shoot blog!
Campaign shoots are a hugely important part of the season as they set the tone for the collection as a whole; the images created are used to present and introduce the new range to everyone. No pressure!
Set up, shot and de-rigged in the space of just one day, two mood shoots happen each year - one for Spring/Summer, one for Autumn/Winter. The shoot for our latest collection, our SS18 shoot, was one of the craziest!
Behind the scenes
We went all out this season and packed the whole team off on location to a beach-side house outside of London with some absolutely killer views of the sea. Shot both inside and outside (and it wouldn’t have been England without some great British weather…) with our photo shoot dream team, our SS18 imagery might well be the loveliest yet.
The stunning beach-side location
We love these mood shoots, the fast-paced hustle and bustle, the thrill of seeing everything come together, the chance to shoot in such amazing places, the fun! And we wanted to share this behind the scenes experience with you, our other dream team.
We also love a challenge, and getting the team and all the equipment there, as well as setting up, moving locations and battling the changeable weather of the English seaside proved such. But we wouldn’t have changed it for a thing. Our amazing photographer Alisa ploughed on magnificently despite being eight months pregnant, an applaudable achievement, while our gorgeous model Krystal stayed stoic in the rain (the sun made an appearance too, we promise).
As per usual, we shot two different looks at the shoot. The first was ‘on location’ around the house and on the beach itself, and the second was against a pink backdrop (colourama, if you want to sound fancy).
Look One - 'on location' in Julienne
Look Two - pink colourama in Talisa
Our Hair and Make Up
team created two looks with our lovely model to mirror this split and aren’t they just GORGEOUS.
alone, done by dynamic duo Alex and Lara, were so key that we decided to honour the processes with their own blog – check them out here
The SS18 collection
was inspired by lifestyles that overrule convention and tradition; this was to be a contemporary collection of lingerie and nightwear with a provocative allure. Midnight shades are enhanced with a cosmetic-inspired palette to create a seductive dalliance on the skin. The provocative undertones blend with the delicate freshness of subtly sheer fabrics, ethereal lace, stretch mesh, and opulent guipure.
This indulgent, luxurious and empowering aesthetic shaped also the inspiration for the shoot itself and the elements of beauty and strength are evident in all of the images. Women who wear what they want, when they choose to wear it; a freedom to be worn and enjoyed.
All in all we would say a huge success! The whole team made it through in one piece, the setting was stunning, the collection looked the bee’s knees and the weather could have been worse…
On the beach, under the tent
Here’s to the next one!
See the full collection here