Bluebella X Nyané Lebajoa
The chances are you already know of/follow/admire/adore Nyané Lebajoa. However, on the off chance she’s somehow slipped through your net, Nyané
is a blogger and influencer clocking in at a current 935k followers on Instagram (@nyane
) and taking the world of beauty and hair (and design…) by storm.
Not only does she dominate the social scene, but Nyané is founder of her own hair and hair-care brand and founder and creative director of her self titled fashion directive.
With her peachy style, righteous entrepreneurial mind, knockout face, and ever-changing ever-dreamy hair Nyané was an obvious Bluebella ambassador, and she’s created some gorgeous social imagery for us over the past seasons.
We got all swoony though, and decided it was time to kick our relationship up a notch, so we proposed a design collaboration...
She said yes!
It all began to hot up last year – Nyané flew over to London (v Hollywood of us we know) from Berlin for our initial concept meeting and design day.
Needless to say it was a veritable hotbed of creative activity, with artistic juices flowing and passions for shapes, fabrics and design mingling.
Nyané at our design day in London
Cut to six months later, via multiple sketches, fabric swatch approvals and design/fit sampling rounds, and voilà – the finished Bluebella X Nyané
And so! Time for the shoot. And who else to model the range but Nyané
herself? (A one-woman band or what.)
Nyané has established herself as an ardent globe trotter, living all around the world from Lesotho to London, and Wales to Berlin. We wanted to capture this spirit in the shoot and so set a date to hook up with her at a villa in Lisbon, Portugal, flying our social media head honcho over to act as (wholly willing) woman on the ground.
This presented the opportunity not only to capture the behind the scenes imagery but also to have a general knees-up with Nyané
and Philipp (her long standing manager and photographer), it being her birthday weekend!
From sun-spotlit poolside and villa shots and softer interior images, to rawer street-style photography on Lisbon’s various infamous mosaic- and moss-clad steps, the model and the pieces shone.
As you might have guessed by our gushy spiel, Nyané
wasn’t only an all rounder of the finest degree, but a real treat to work with and general lovely human being to boot.
It was a true dream team, and Philipp proved himself photographer extraordinaire. Every image is a positive work of art, and the product
looks a million dollars. If the mood images below of Nyané in Bluebella X Nyané
don’t make you want to buy the Nyané range
immediately then frankly we don’t know what will (so here’s hoping they do).
Beautiful, fashion-forward, soft and very wearable, and offering true underwear to outerwear possibility, both Nyané and us here at Bluebella are hugely proud of the Bluebella X Nyané
range that we’ve collaboratively created.
We couldn’t have done it without her. X
See the images below and the collection here
As if Lisbon-based gorgeousness wasn’t enough, here’s Nyané in Nyané by Bluebella
in The Bahamas…yes, our friends are in high places and yes, we like alliteration.
Nyané in Nyané in The Bahamas