Hey!

For delivery to US, please use our website at

Delivery to the US is not available from www.bluebella.com

New In

Latest arrivals for your wish list

  
      New In
    
              Orta Multi-Way Plunge Swimsuit Yellow
            
    Regular price
  
  $135.00

          +1
        
      New In
    
              Shala Tie-Front Swimsuit Black
            
    Regular price
  
  $135.00

      New In
    
              Shala Adjustable Swimsuit Mint Green
            
    Regular price
  
  $135.00

      New In
    
              Lucerne Plunge Bikini Top Blue
            
    Regular price
  
  $74.00

          +1
        
      New In
    
              Lucerne High-waist Bikini Brief Blue
            
    Regular price
  
  $59.00

          +1
        
      New In
    
              Lucerne Bandeau Bikini Top Pink 
            
    Regular price
  
  $74.00

      New In
    
              Lucerne Brazilian Bikini Brief Pink
            
    Regular price
  
  $59.00

      Best Seller
    
      New In
    
              Orta Triangle Bikini Top Black
            
    Regular price
  
  $74.00

          +1
        
      Best Seller
    
      New In
    
              Orta High-Waist Bikini Brief
            
    Regular price
  
  $69.00

      Best Seller
    
      New In
    
              Orta Tie-Side Bikini Brief Black
            
    Regular price
  
  $59.00

          +1
        
      New In
    
              Orta Multi-Way Plunge Swimsuit Black
            
    Regular price
  
  $135.00

          +1
        
      New In
    
              Orta Triangle Bikini Top Orange
            
    Regular price
  
  $74.00

          +1
        
      New In
    
              Orta Tie-Side Bikini Brief Orange
            
    Regular price
  
  $59.00

          +1
        
      New In
    
              Lucerne Plunge Bikini Top Black
            
    Regular price
  
  $74.00

          +1
        
      New In
    
              Lucerne High-waist Bikini Brief Black
            
    Regular price
  
  $59.00

          +1
        
      Best Seller
    
      New In
    
              Lucerne Plunge Swimsuit Black
            
    Regular price
  
  $135.00

          +2
        
      New In
    
              Lucerne Plunge Swimsuit Red
            
    Regular price
  
  $135.00

          +2
        
      New In
    
              Shala Multi-Way Bandeau Bikini Top Red
            
    Regular price
  
  $74.00

          +1
        
      New In
    
              Shala High-Waist Bikini Brief Red
            
    Regular price
  
  $59.00

          +1
        
      Best Seller
    
      New In
    
              Shirin Thong Black
            
    Regular price
  
  $30.00

      Best Seller
    
      New In
    
              Shirin Garter Belt Harness Black
            
    Regular price
  
  $49.00

      New In
    
              Shala Triangle Bikini Top Lilac
            
    Regular price
  
  $74.00

      New In
    
              Shala Tie-side Bikini Brief Lilac
            
    Regular price
  
  $59.00

      New In
    
              Shala Multi-Way Bandeau Bikini Top Blue
            
    Regular price
  
  $74.00

          +1
        
      New In
    
              Shala High-Waist Bikini Brief Blue
            
    Regular price
  
  $59.00

          +1
        
      New In
    
              Lucerne Plunge Swimsuit Ocean Blue
            
    Regular price
  
  $135.00

          +2
        
      ECO
    
      New In
    
              Dali Soft Body Black/Gold
            
    Regular price
  
  $84.00

      ECO
    
      PERSONALIZE
    
      New In
    
              Ottilie Luxury Satin Crop Cami and Short Set White
            
    Regular price
  
  $74.00

      New In
    
              Leonora Panty Fuchsia Pink/Sheer
            
    Regular price
  
  $34.00

          +1
        
      New In
    
              Leonora Thong Fuchsia Pink/Sheer
            
    Regular price
  
  $34.00

          +1
        
      New In
    
              Cassat Cami & Trouser Set White
            
    Regular price
  
  $94.00

      Best Seller
    
      New In
    
              Naomi High-Waist Thong Black
            
    Regular price
  
  $38.00

          +1
        
      Best Seller
    
      New In
    
              Naomi Thong Black
            
    Regular price
  
  $34.00

          +1
        
      Best Seller
    
      New In
    
              Naomi Panty Black
            
    Regular price
  
  $34.00

          +1
        
      New In
    
              Naomi High-Waist Thong White
            
    Regular price
  
  $38.00

          +1
        
      New In
    
              Naomi Thong White
            
    Regular price
  
  $34.00

          +1
        
      New In
    
              Naomi Panty White
            
    Regular price
  
  $34.00

          +1
        
      Best Seller
    
      New In
    
              Lilly Panty Hydrangea Blue/Ice Water Blue/Sheer
            
    Regular price
  
  $34.00

          +1
        
      Best Seller
    
      New In
    
              Lilly Thigh Harness Hydrangea Blue/Ice Water Blue/Sheer
            
    Regular price
  
  $49.00

          +1
        
      Best Seller
    
      New In
    
              Catalina Panty Egyptian Blue/Sheer
            
    Regular price
  
  $34.00

          +2
        
      Best Seller
    
      New In
    
              Catalina Thong Egyptian Blue/Sheer
            
    Regular price
  
  $34.00

          +2
        
      Best Seller
    
      New In
    
              Catalina Thigh Harness Egyptian Blue/Sheer
            
    Regular price
  
  $49.00

          +2
        
      Best Seller
    
      New In
    
              Marisa Panty White/Sheer
            
    Regular price
  
  $44.00

          +1
        
      Best Seller
    
      New In
    
              Marisa Thong White/Sheer
            
    Regular price
  
  $44.00

          +1
        
      Best Seller
    
      New In
    
              Marisa Garter Belt White/Sheer
            
    Regular price
  
  $49.00

          +1
        
      Best Seller
    
              Marisa Panty Black/Sheer
            
    Regular price
  
  $44.00

          +1
        
      Best Seller
    
              Marisa Garter Belt Black/Sheer
            
    Regular price
  
  $49.00

          +1
        
      Best Seller
    
              Marisa Thong Black/Sheer
            
    Regular price
  
  $44.00

          +1
        
      New In
    
              Aria Thong White
            
    Regular price
  
  $30.00

          +1
        
      ECO
    
      PERSONALIZE
    
      New In
    
              Blake Luxury Satin Teddy Black
            
    Regular price
  
  $74.00

      New In
    
              Cassat Cami & Trouser Set Black
            
    Regular price
  
  $94.00

      ECO
    
      New In
    
              Trinity Thong Egyptian Blue
            
    Regular price
  
  $30.00

          +2

Shop our latest lingerie arrivals and let yourself be seduced by bold silhouettes, unique fabrics and intricate details that redefine sensuality as you know it. From lacy bras to strappy suspenders, our new designs always push the style envelope. The collection has something to satisfy all styling needs, including comfortable, everyday options and provocative sets to fuel the imagination. If you’ve got a thirst for newness, then this is the place to be.

DIFFERENCE BETWEEN OVERBUST AND UNDERBUST	CUP (USA)	CUP (UK)	CUP (FR)	CUP (DE)	CUP (EUR)	CUP (AUS)
1" 2.5cm	A	A	A	A	A	A
2" 5cm	B	B	B	B	B	B
3" 7.6cm	C	C	C	C	C	C
4" 10cm	D	D	D	D	D	D
5" 12.7cm	DD/E	DD	E	E	E	DD
6" 15.2cm	DDD/F	E	F	F	F	E
7" 17.7cm	G	F	G	G	G	F

UNDERBUST CIRCUMFERENCE	USA	UK	FR	DE	EUR	AUS
26" 66.2cm	30	30	80	65	65	8
28" 71.2cm	32	32	85	70	70	10
30" 76.2cm	34	34	90	75	75	12
32" 81.2cm	36	36	95	80	80	14
34" 86.2cm	38	38	100	85	85	16
36" 91.2cm	40	40	105	90	90	18
37.9" 96.2cm	42	42	110	95	95	20

BUST	WAIST	HIP	SIZE	USA	UK	FR	DE	EUR	AUS
31" 79cm	24" 62cm	34" 86cm	XXS	2	6	34	32	32	6
32" 83cm	26" 66cm	35" 89cm	XS	4	8	36	34	34	8
34" 87cm	27" 70cm	37" 94cm	S	6	10	38	36	36	10
36" 91cm	29" 74cm	39" 98cm	M	8	12	40	38	38	12
38" 96cm	31" 79cm	41" 103cm	L	10	14	42	40	40	14
40" 101cm	33" 84cm	43" 108cm	XL	12	16	44	42	42	16
42" 108cm	36" 91cm	45" 115cm	XXL	14	18	46	44	44	18
44" 112cm	38" 96cm	47" 120cm	XXXL	16	20	48	46	46	20

UNDERBUST CIRCUMFERENCE	SIZE	USA	UK	FR	DE	EUR	AUS
26-28" 66-71cm	XXS	2	6	34	32	32	6
28-30" 71-76cm	XS	4	8	36	34	34	8
32-34" 81-86cm	S	6	10	38	36	36	10
34-36" 86-91cm	M	8	12	40	38	38	12
36-38" 91-96cm	L	10	14	42	40	40	14
38-40" 96-101cm	XL	12	16	44	42	42	16
40-42" 101-106cm	XXL	14	18	46	44	44	18
42-44" 106-111cm	XXXL	16	20	48	46	46	20

BUST	WAIST	HIP	SIZE	USA	UK	FR	DE	EUR	AUS
31" 79cm	24" 62cm	34" 86cm	XXS	2	6	34	32	32	6
32" 83cm	26" 66cm	35" 89cm	XS	4	8	36	34	34	8
34" 87cm	27" 70cm	37" 94cm	S	6	10	38	36	36	10
36" 91cm	29" 74cm	39" 98cm	M	8	12	40	38	38	12
38" 96cm	31" 79cm	41" 103cm	L	10	14	42	40	40	14
40" 101cm	33" 84cm	43" 108cm	XL	12	16	44	42	42	16
42" 108cm	36" 91cm	45" 115cm	XXL	14	18	46	44	44	18
44" 112cm	38" 96cm	47" 120cm	XXXL	16	20	48	46	46	20

Hey!

Swim

swim by colour

Bestsellers

Lingerie

lingerie by color

Sets

sets by color

Provocative

Lingerie by colour

Nightwear

nightwear by colour

Hosiery

hosiery by colour

Clothing

Gifts

Gift Services

New In

Filter by

BRA CUP

BRA UNDERBAND

BODY MEASUREMENTS

SOFT CUP BRAS AND BODIES (NON-WIRED)

BODY MEASUREMENTS

SWIM

BODY MEASUREMENTS

BODY MEASUREMENTS

BRALETTE

THONG

SHORT CHEMISE

LONG CHEMISE

HOODY

BODY JEWELLERY BRA

BODY JEWELLERY HARNESS

BODY JEWELLERY THIGH HARNESS

BODY JEWELLERY THONG

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S	S	S	S	S	S	M	M	M	M	L	L
155	5'1"	S	S	S	S	S	S	M	M	M	M	L	L
160	5'3"	S	S	S	S	S	S	M	M	M	L	L	L
165	5'4"	S	S	S	S	M	M	M	M	L	L	L	L
170	5'6"	S	S	S	S	M	M	M	L	L	L	L	L
175	5'7"	S	M	M	M	M	M	M	L	L	L	L	L
180	5'9"	M	M	M	M	M	M	M	L	L	L	L
185	6'1"	M	M	M	M	L	L	L	L	L	L	L
190	6'2"	M	L	L	L	L	L	L	L	L

SOFT CUP	SIZE	USA	UK	FR	DE	EUR	AUS
A - C	S	2-6	6-10	34-38	32-36	32-36	6-10
B - D	M	6-10	10-14	38-42	36-40	36-40	10-14
C - D	L	8-12	12-16	40-44	38-42	38-42	12-16
C- DD	XL	10-14	14-18	42-46	40-44	40-44	14-18

LENGTH (CENTRE BACK)	USA	UK	FR	DE	EUR	AUS
20" 50.3cm	2	6	34	32	32	6
20" 51cm	4	8	36	34	34	8
21" 52.cm	6	10	38	36	36	10
21" 54cm	8	12	40	38	38	12
22" 55.5cm	10	14	42	40	40	14
22" 57cm	12	16	44	42	42	16
23" 58.5cm	14	18	46	44	44	18

SIZE	SHOULDER WIDTH	BODY LENGTH	USA	UK	FR	DE	EUR	AUS	IT
XS/S	29" 74cm	25" 63.5cm	2-8	6-12	34-40	32-38	32-38	6-12	36-42
M/L	31" 78.8cm	26.5" 67.5cm	10-16	14-20	42-48	40-46	40-46	14-20	14-20

SIZE	UNDERBAND CHAIN LENGTH (ADJUSTABLE)	NECK CHAIN FULL LENGTH (ADJUSTABLE)	CUP HEIGHT (TOP TO BOTTOM)	CUP WIDTH (BOTTOM EDGE)
XS/S	22.4-33.9" 57-86cm	26.4" 67cm	5.9" 15cm	6.2" 16cm
M/L	30.3-35.8" 77-91cm	28" 71cm	6.2" 16cm	7.2" 18.5cm

SIZE	NECK CHAIN LENGTH (ADJUSTABLE)	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	14.6-19.7" 37-50cm	26.4-31.1" 67-79cm	12.9" 33cm
M/L	14.6-19.7" 37-50cm	28-32.7" 71-83cm	13.4" 34cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	THIGH CHAIN WIDTH (NON ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	24.4-32.3" 62-82cm	25.2" 64cm	11.8" 30cm
M/L	26.8-34.6" 68-88cm	26.4" 67cm	12.2" 31cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT PANEL WIDTH (TOP EDGE)	FRONT PANEL HEIGHT (TOP TO BOTTOM)
XS/S	22.8-40.9" 58-104cm	6.3" 16cm	5.9" 15cm
M/L	26-45.7" 66-116cm	7.2" 18.4cm	6.7" 17cm

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL
155	5'1"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL
160	5'3"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL
165	5'4"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL
170	5'6"	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
175	5'7"	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
180	5'9"	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
185	6'1"	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
190	6'2"	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL

Hey!

Filter by

Item Colour

Size

Type

Type

Collection

Sort by

Sort by