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Bluebella - US

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Bikinis and Swimsuits


An indulgent and exciting collection of designer swimwear, including swimsuits and bikinis, captures the signature look of Bluebella lingerie and reflects the confident and adventurous style of the Bluebella woman. Inspired by our award winning lingerie ranges, with so many inspirations for swimwear, destinations, mood, seasons, the designs work beautifully from beach to poolside to pool party with effortless ease. Each of the styles has a unique aesthetic, some with a hint of the provocative, and all created to give beautiful shape and silhouette.

Using fabrics such as heavyweight microfibre, mesh and whale net, and design elements such as functional zips, the swimsuits and bikinis are both super wearable and in line with the Bluebella ethos of creating luxurious and stylish designer swimwear at an accessible price point.

The collection is designed to be worn with many of the pieces from the main Bluebella lingerie and nightwear range, giving endless chic and stylish wardrobe options.