THE WORLD'S BIGGEST
ONLINE FASHION SHOW
With many of us living under lockdown and in isolation, we wanted to find a way to connect our community across the globe, and to create a joyful space celebrating women, lingerie and resilience.
So we put a call out on our social media asking if anyone wanted to be involved in a top secret project... We were looking for the boldest and the bravest, and we knew our Instagram family wouldn’t disappoint. Over one thousand submissions later we realised that this was going to be bigger than any of us could have imagined!
After several zoom meetings (and countless cups of coffee) our creative directors reached out to a stunning and diverse mix of women. We can now reveal that we have created the World’s Biggest Online Fashion Show, in which over two hundred models #StrikeAPose.
Prepare to see struts, spins and plenty of sass, with each model filming themselves walking in Bluebella lingerie down the #VirtualRunway. Together we created catwalks out of bedrooms, hallways and kitchens from all over the world as we stay at home to stay safe.
"Wow all of you are so beautiful!!! 😍😍 I feel so honoured to be part of a group like this with such gorgeous people!! ❤️❤️"
"What an amazing concept and cool project to be connecting so many parts of the world when most of us aren’t even allowed to leave the house! 💕"
"I can’t believe how amazing you all are! Every single one of you I’ve seen is beautiful and the support you’re all giving is amazing! Never met a group of people like it! 💕💁🏽♀️"
"Thank you @Bluebella this was an amazing idea! I was so unsure at first, but loved how I looked in my set! This gave me so much confidence!"
Women from all over the world took part in this project, from the UK and the US, Canada, Australia, France, Italy, Germany, Holland, Ireland, Sweden, Switzerland, South Africa, Hong Kong, Argentina, Hawaii and more. It’s a truly global celebration of women and lingerie, and a beautiful show of solidarity during these strange times.
This has been one of our biggest, boldest and most fabulous projects to date. We even commissioned our own bespoke music for our models to walk to. If that’s not #extra, we don’t know what is. And whilst this bop will be stuck in our heads for days, the main thing we’ll be taking from this project is the incredible love and support shown by our self-christened “Bluebells”. The WhatsApp chat between the women has been uplifting, generous and filled with fun, covering everything from open conversations about body image to hilarious anecdotes and pictures of pets.
"I see nothing but goddesses in this chat"
This has been an inspiring and uplifting experience, and we hope that you enjoy watching this unique celebration of all things fabulous. Thank you to all our models for their creativity, humour and love – plus the pet outtakes. Thank you especially for those.
We can’t think of a better way to showcase the spirit of Bluebella, the courage and creativity that we share with our incredible family across the globe.
"This project is gonna be bomb 💣"