28th July 2026
Into The New
The Otherland
Where Anything Goes
The Otherland is a parallel world, a realm that reveals your many personalities. You’re fearless, subversive, and transformative. Think of it as a mirror universe, where you can explore your darkest fantasies and indulge your sensuality for the many versions of you.
From lace to latex, corsets and fishnet styles—we’ve got all you’ll need for this Halloween and beyond.
Inspired by the shift from summer warmth to cooler days ahead, light and darkness meet and play in our latest drop.
Think striking elements and subtle designs sitting side by side. Deep tones contrasting with bright shades. A palette of cherry red, navy peony and signature black, alongside popping pink and fresh pearl.
Decadence ties it all together: in how these pieces look, and how they feel against your skin. Gorgeous detailing. Ornate lace. Sexy shapes. In the most comfortable, wear-all-day cuts.
Welcoming a cool pastel palette of ice water blue, pearl pink, or classic black and white that illuminate the skin, with bespoke finishes signature to the Bluebella brand and add a contemporary touch: winged strapping, sheen satin trims, eye-catching metalwork and waspie accessories offer a final touch of opulence.
It’s modern femininity at its finest, made for everyday sensuality that starts from the first piece of clothing we wear, to styling full lingerie looks to treasure for years to come.
Embroidered Sets
We’re nodding to the new season’s love of tactile, artisanal fabrics with exaggerated, stitched edges and oversized florals. Embroidery sweeps across cups and necklines, a basque and a bodysuit, in our signature palette for the collection. Timeless, and on trend.
Nightwear
Cropped and sweeping chemises, and a shorts and cami set make up the capsule nightwear edit for this drop. Slip straight on, layer with a matching set or style pieces as outerwear. For whatever your night holds.
Hosiery
The finishing touch. Plain and lace tops, seamed styles, sheer and semi-sheer — with invisible silicone lining to hold each pair in place. Wear as the last layer under tailoring, or team with a set.