Log in Sign up
Bluebella - US

Let us help - choose your country of residence below, and we'll show you the correct prices, delivery times and shipping costs.

Choose from:

  • United Kingdom

    UK

  • United States

    USA

  • France

    France

  • Germany

    Germany

  • Italy

    Italy

  • Australia

    Australia

  • Europe

    Rest of Europe

  • United Kingdom

    Rest of World

Hey!

For delivery to US, please use our website at

www.blubella.us

Delivery to the US is not available from www.bluebella.com

Shopping Bag

Who we are

Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality .

Our Founder

“The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase. She sees it as fashion crossover style and a personal self-indulgence. No-one should leave gorgeous lingerie languishing in a drawer, waiting for that ‘special occasion’ – our highly wearable fashion-led collections can make every day feel just that little bit more exciting”

Emily Bendell
Founder and CEO

OUR DESIGNS

Our multi award-winning team launch four fashion lingerie collections per year, plus lots of beautiful mid-season delights. Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every season

BE INSPIRED

We take inspiration from the world around us and today’s lifestyle and fashion trends to create collections that are unique and exclusive, and we are proud to be stocked in luxury retailers throughout the UK and internationally.

Our designs often have a provocative edge.  We are endlessly inspired by the allure of the hidden, the mystery of what lies beneath, and the illusion of nudity just waiting to be found.

Our promise is to bring you seductive and affordable lingerie that takes you from day to night time, and everywhere in between.

VISION

We are doing more than designing beautiful lingerie, our ethos is about empowering women with a strong dialogue and aesthetic to support that, a modern take on sensuality.

BE STRONG BE BEAUTIFUL

In celebration of an amazing summer of sport, we sought to start a conversation around strength and beauty.

READ MORE

DARE TO BARE

To mark London Fashion Week, we celebrated our love of our city and our unique approach to life, beauty and fashion with a very special catwalk show...

READ MORE

#LOVEYOURSELF

At Bluebella we believe the day of love should be about self-love and self-acceptance and celebrating yourself.

READ MORE

BLUEBELLA STOCKISTS

We are proud to be stocked by many of the world’s leading retailers. Find your local stockist here.

GET SOCIAL

We are social and love nothing more than seeing our designs lighting up Instagram on our beautiful and creative customers. Send us your favourite looks or show us how you style your Bluebella at #mybluebella. There is nothing we love more!
We are delighted to now have more than 300k followers on Instagram and 160k on Facebook.


Follow us on Instagram

Follow us on Facebook

HERE TO HELP

Not only do we make you look and feel fabulous, we want to make your shopping experience fabulous too. We take care to make your life that bit easier with quick delivery, free and easy returns and an award winning customer service team to take care of all your needs.

Awards & Recognition

2018: Drapers Awards 2018 - Winner: Lingerie Brand of the Year; Marketing Campaign of the Year - Dare to Bare - Lingerie Insight Awards

2017: Drapers Awards 2017 - Winner: Lingerie Brand of the Year

2016: The UK Lingerie Awards – Finalist: Medium Business of the Year & Finalist: Marketing Campaign of the Year

2015: The UK Lingerie Awards - Winner: Boudoir Brand of the Year & Finalist: Independent Directional Brand of the Year

2014: The Lingerie Collective - Best Brand; The UK Lingerie Awards - Finalist: Boudoir Brand of the Year; Management Today - 35 Under 35

2013: Great British Entrepreneur Awards - Small Business of the Year & Most Captivating Entrepreneur

2012: Fast Growth Business Awards - Finalist; Women of Excellence Award - Finalist