16th September 2026
Descend Into Decadence
The Otherland
Where Anything Goes
The Otherland is a parallel world, a realm that reveals your many personalities. You’re fearless, subversive, and transformative. Think of it as a mirror universe, where you can explore your darkest fantasies and indulge your sensuality for the many versions of you.
From lace to latex, corsets and fishnet styles—we’ve got all you’ll need for this Halloween and beyond.
This drop, a step into the rich palette and textures of autumn, has us dreaming of dark dramas and gothic romance.
Open bras and briefs to frame you, with thigh garters, suspenders and sheer fabrics to layer and tease. Leopard print, our new neutral, is perfectly cast amongst Aventurine Green and Savvy Red, while beading, prints and details sing to a dramatic new season.
Welcoming a cool pastel palette of ice water blue, pearl pink, or classic black and white that illuminate the skin, with bespoke finishes signature to the Bluebella brand and add a contemporary touch: winged strapping, sheen satin trims, eye-catching metalwork and waspie accessories offer a final touch of opulence.
The scene is set, the mood is sensual, with each piece working with your body to create a feeling of decadence and delight.
It’s modern femininity at its finest, made for everyday sensuality that starts from the first piece of clothing we wear, to styling full lingerie looks to treasure for years to come.
Decadent Details
A love letter to autumn’s incoming darkness, romantic details like lace, roses, bows, beads and chains paint the perfect picture of opulence. From sculpting corsetry to delicate straps, each piece is finished with our signature intricacy, designed to feel decadent and made for confidence.
Bold Leopard Prints
Combining bold leopard print with refined detailing, our designs speak to the multi-faceted women we all are. The Nina lingerie set in soft-stretch microfibre offers a smooth fit with beautiful black embroidery, while the Julianne chemise and teddy, finished with an intricate lace trim, is perfect for relaxing or styling up as outerwear. For a more provocative approach, Matisse offers triple-layer pleated tulle for a modern take on the cupless bra.
