“It’s always exciting to find new ways to capture the spirit and character of my brand in new production categories. Underwear and nightwear have been areas I’ve wanted to explore since the early days of my brand and working with Bluebella on this collaboration has made this possible.”
Williams’ signature bold prints perfectly balance kitschy nostalgia with a modern attitude, bringing a fun but fashion-forward touch to Bluebella’s relaxed nightwear and lingerie styles, crafted in 100% recycled, sleek satin.
“I have always loved the subversive spirit of Ashley’s work with such uniquely British humour. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”