5th March 2026
A Note From Our Founder
5th March 2026
A Note From Our Founder
The Otherland
Where Anything Goes
The Otherland is a parallel world, a realm that reveals your many personalities. You’re fearless, subversive, and transformative. Think of it as a mirror universe, where you can explore your darkest fantasies and indulge your sensuality for the many versions of you.
From lace to latex, corsets and fishnet styles—we’ve got all you’ll need for this Halloween and beyond.
Ahead of International Women’s Month, I wanted to speak to my experiences as a female founder and spotlight some of the interesting stories from over 1500 women during our recent Modern Sensuality study.
I truly believe that unlocking your sensuality empowers you through life and the data proves it: reclaiming sensuality is far more than a personal act — it’s transformative. When women prioritise their pleasure, trust their bodies and define desire on their own terms, that confidence doesn’t stay in the bedroom. It shapes how they lead, negotiate, create and set boundaries in every part of their lives. Sensuality becomes a foundation for self-assurance, clarity and power, filtering into the boardroom, relationships and community alike. It is no longer a frivolous act, but a vital expression of self-worth and agency.
Emily x
As we move towards International Women’s Month, we spotlight our recent Modern Sensuality Panel Talk event, discussing the results from our global study and celebrating the community campaign.
To celebrate the launch of our Modern Sensuality global study and Community Campaign, we hosted an intimate panel event at Selfridges Cinema. In a room filled with influential women, the discussion unpacked the findings of our research exploring female empowerment, pleasure, and what it truly means to reclaim sensuality in today’s world — from the bedroom to the boardroom.
Presented by writer and broadcaster Emma Louise Boynton, the conversation brought together Bluebella Founder & CEO Emily Bendell, campaign star and author Charli Howard, and award-winning researcher Candice Hargans.
“The data confirms that lingerie is no longer about attraction; it’s about affirmation. It’s evolving from an item hidden away for special occasions into a daily ritual of self-care and a secret source of strength. By celebrating this journey—from demanding pieces that are both beautiful and high quality to more experimental and bold—we see that women are using intimate apparel to reclaim their bodies and define their own beauty standards. Your lingerie isn't just clothing; it's a powerful, tangible symbol of the confident, powerful woman you are becoming.” - Dr. Candice Nicole, professor and researcher for Bluebella’s Modern Sensuality survey.
Over the course of the month, we’ll spotlight some of the influential women we’re inspired by at Bluebella, including GIRLvsCANCER charity founder Lauren Mahon, with whom we’ve partnered to donate 5% of every Bluebella purchase to the charity — at no extra cost to you. Read the full interview and explore more on Modern Sensuality below.