Bluebella - US

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Olivia Wearing Mara


These are just some of the characteristics of the Bluebella brand. They’re also true of the women who rock our pieces with the attitude they deserve. The Bluebella woman wears lingerie for herself, for the power and pleasure of dressing well, in beautiful garments made with integrity and vision. It’s not about who is going to see it for our wearers, it’s about how each luxurious garment makes you feel.
In an industry so often accused of promoting unrealistic body-types, of encouraging a certain look, we want to take a new approach and to celebrate beauty in difference. We believe in the beauty and integrity of every person. So we created #loveyourself, a campaign to encourage self-love, self-respect and self-worth. Because everybody is worth celebrating.

Olivia Wearing Mara
Redefining Sensuality.

Love Yourself a campaign to encourage self-love, self-respect and self-worth.
As a continuation of our #loveyourself campaign we teamed up with the infamous StyleLikeU duo for a collaboration. Featuring models May and Ali from the #loveyourself campaign shoot, and two other inspiring women - Alex and Riya - together we created a video on the topic of Redefining Sensuality as a woman. StyleLikeU are renowned for interviewing amazing women telling their stories and were the obvious choice to partner with to create these personal and intimate portraits.
See more from our LoveYourself campaign shoot and read all about the behind the scenes from the big day.