This Valentines...

#LoveYourself

We encourage all women to wear beautiful lingerie to please themselves, whether anyone sees it or not.

At Bluebella we believe the day of love should be about self-love, self-acceptance and celebrating yourself.

To celebrate we held a very special shoot with the beacon of self-love and acceptance that is Munroe Bergdorf - transgender activist, fashionista, Dazed LGBTQ+ editor, model, and broadcaster.

“She's a powerful and unstoppable force and the world should take notice.”
Teen Vogue

Says Monroe...

"I’ve felt never as empowered as a human being as I do now. I’ve had various struggles so it's taken some time to get to this point of self-love. With self-love there is a calmness to it, it allows me not to be too pre-occupied with how I look. Self-love lets you be present in the room rather than worrying and feeling like you’re not good enough."

"I’m now in a position where I don’t care about other people’s opinions on my appearance. I care about the opinions of the people that matter to me, but not so much of people walking down the street. If someone knows I’m trans I don't feel ashamed of that any more - I think it’s something to celebrate and it’s a part of me."

"I don’t want to be forced into wearing clothes that I don’t feel comfortable in and that’s what I was putting myself through previously. Putting on a full face of make-up to go down to the supermarket just in case people looked at me in a funny way because I was in early stages of my transition and still very much unsure of myself."

"In the early days of my transition I had a paranoia that people would guess I was trans - that goes with time as you learn to love every part of yourself. Now I dress how I want, I wear make-up when I want, not because I feel I need to. It’s about a freedom of choice."

"Bluebella lingerie is so beautiful and it’s created by women. When I’m wearing it I don’t feel like I’m wearing it for anyone but myself. I feel like it complements my shape. I feel sexy and beautiful in my own right, my kind of sexy."

"What’s so amazing about lingerie is that it can really emphasize your own femininity."

"I'm proud to be part of a campaign that is encouraging all women to feel empowered and sexy in their own ways, on their own terms."

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