Consciously
Crafted Lingerie
The Otherland
Where Anything Goes
The Otherland is a parallel world, a realm that reveals your many personalities. You’re fearless, subversive, and transformative. Think of it as a mirror universe, where you can explore your darkest fantasies and indulge your sensuality for the many versions of you.
From lace to latex, corsets and fishnet styles—we’ve got all you’ll need for this Halloween and beyond.
We’re working hard to improve our credentials and are currently on the journey to becoming a Certified B Corporation, a process that measures our social and environmental impact. This mission reflects our commitment to transparency and sustainability, putting people and the planet first.
From our factories to our packaging, design concept to delivery, we scrutinise every aspect of our work, finding ways to develop and implement new sustainability initiatives.
We know there’s still a long way ahead of us, but we're confident we’re moving towards a better future for all of us.
Our Factories
We only work with suppliers who share our values. All of our factories adhere to the Modern Slavery Act. We are against slavery, trafficking and exploitation of workers of any kind.
Our annual third-party audits and code of conduct ensure that all our workers are paid a fair living wage. Each factory contractually agrees to adhere to the Bluebella Ethical Trading Policy, which outlines the standards we expect from our manufacturing partners.
Our Supply Chain
Bluebella is a member of SEDEX, empowering responsible supply chains. Our production works vertically, meaning the product is sourced and manufactured in one country. This reduces the need for transport and lowers carbon emissions.
We minimise waste by limiting our sampling requirements, and we donate all end-of-season samples to local charities.
Our Factories
We only work with suppliers who share our values. All of our factories adhere to the Modern Slavery Act. We are against slavery, trafficking and exploitation of workers of any kind.
Our annual third-party audits and code of conduct ensure that all our workers are paid a fair living wage. Each factory contractually agrees to adhere to the Bluebella Ethical Trading Policy, which outlines the standards we expect from our manufacturing partners.
Our Supply Chain
Bluebella is a member of SEDEX, empowering responsible supply chains. Our production works vertically, meaning the product is sourced and manufactured in one country. This reduces the need for transport and lowers carbon emissions.
We minimise waste by limiting our sampling requirements, and we donate all end-of-season samples to local charities.
Our Collections
Over 70% of our new collections contain more than 50% of sustainably sourced or recycled materials. All gussets are viscose from bamboo, and other eco materials we use include recycled mesh, lace and bespoke embroideries, which are designed on an exclusive basis.
We plan to expand our Eco range with each collection, only sourcing fabrics from externally audited supplies and all our cotton is now organically produced.
Our Collections
Over 70% of our new collections contain more than 50% of sustainably sourced or recycled materials. All gussets are viscose from bamboo, and other eco materials we use include recycled mesh, lace and bespoke embroideries, which are designed on an exclusive basis.
We plan to expand our Eco range with each collection, only sourcing fabrics from externally audited supplies and all our cotton is now organically produced.
Our Warehouse
We take sustainability seriously, demonstrated through our business practices. We pride ourselves on environmentally conscious warehouses, ensuring our suppliers and clients all have similar values and commitments to sustainable practices.
We’re proud to welcome our new US warehouse and are keen to ensure supply chain efficiency – the new warehouse aims to reduce emissions, minimise waste and improve transportation.
Our Warehouse
We take sustainability seriously, demonstrated through our business practices. We pride ourselves on environmentally conscious warehouses, ensuring our suppliers and clients all have similar values and commitments to sustainable practices.
We’re proud to welcome our new US warehouse and are keen to ensure supply chain efficiency – the new warehouse aims to reduce emissions, minimise waste and improve transportation.
Our Packaging
Since 2023, all our packaging is 100% recyclable. This includes:
● Mailer bags – made from paper (Recyclable)
● Drawstring bag – made from fibres (Recycled and Recyclable)
● Gift box & gift box mailer carton – made from card/paper (Recyclable)
● Biodegradable Polybags – Made from PE (LDPE) (Biodegradable/Recyclable)
● Swing Tickets – made from card/paper (Recyclable)
● BB String Seal – made from plastic & cotton (Recycled and Recyclable)
● Bluebella Tissue Paper – made from paper (Recyclable)
● Care Label – made from recycled fabrics
Triman Logo
This logo is shown on all packaging, including our internal product care label, mailer bags, polybags, and card inserts. It provides clear instructions for consumers on how to recycle the product.
Our Packaging
Since 2023, all our packaging is 100% recyclable. This includes:
● Mailer bags – made from paper (Recyclable)
● Drawstring bag – made from fibres (Recycled and Recyclable)
● Gift box & gift box mailer carton – made from card/paper (Recyclable)
● Biodegradable Polybags – Made from PE (LDPE) (Biodegradable/Recyclable)
● Swing Tickets – made from card/paper (Recyclable)
● BB String Seal – made from plastic & cotton (Recycled and Recyclable)
● Bluebella Tissue Paper – made from paper (Recyclable)
● Care Label – made from recycled fabrics
Triman Logo
This logo is shown on all packaging, including our internal product care label, mailer bags, polybags, and card inserts. It provides clear instructions for consumers on how to recycle the product.
How We Give Back
How We Give Back
Beam Charity Donations
We are dedicated to supporting and helping others where we can and have partnered with multiple charities. Now, customers can choose to donate 1% of every Bluebella purchase is donated to a nonprofit of their choice. These charities include:
● Cancer support GIRLvsCANCER
● LGBTQ non-profit Outright International
● Climate justice charity Rainforest Trust
● Gender Equality Foundation, Equality Now
● Mental health resources fund SeekHer Foundation
Beam Charity Donations
We are dedicated to supporting and helping others where we can and have partnered with multiple charities. Now, customers can choose to donate 1% of every Bluebella purchase is donated to a nonprofit of their choice. These charities include:
● Cancer support GIRLvsCANCER
● LGBTQ non-profit Outright International
● Climate justice charity Rainforest Trust
● Gender Equality Foundation, Equality Now
● Mental health resources fund SeekHer Foundation
Volunteer Days
The Bluebella team regularly volunteers with local businesses across East London, from litter picking along Regent's Canal to getting hands-on at Hackney City Farm, and showing up for the community that surrounds us every day.
Volunteer Days
The Bluebella team regularly volunteers with local businesses across East London, from litter picking along Regent's Canal to getting hands-on at Hackney City Farm, and showing up for the community that surrounds us every day.
Our Mission Is:
● To utilise our platform and privilege to raise awareness, celebrate differences and challenge stereotypes.
● To further our empathy, our compassion, and our understanding to create a supportive and empowering culture and voice.
● To ensure equal opportunity internally and externally for all.
● To never discriminate nor judge.
● To create products that make everyone feel strong and beautiful.
● To always continue to learn from each other, our community and customers.
Our Mission Is:
● To utilise our platform and privilege to raise awareness, celebrate
differences and challenge stereotypes.
● To further our empathy, our compassion, and our understanding
to create a supportive and empowering culture and voice.
● To ensure equal opportunity internally and externally for all.
● To never discriminate nor judge.
● To create products that make everyone feel strong and beautiful.
● To always continue to learn from each other, our community and
customers.
Our Mission Is:
● To utilise our platform and privilege to raise awareness, celebrate differences and challenge stereotypes.
● To further our empathy, our compassion, and our understanding to create a supportive and empowering culture and voice.
● To ensure equal opportunity internally and externally for all.
● To never discriminate nor judge.
● To create products that make everyone feel strong and beautiful.
● To always continue to learn from each other, our community and customers.
Our Mission Is:
● To utilise our platform and privilege to raise awareness, celebrate
differences and challenge stereotypes.
● To further our empathy, our compassion, and our understanding
to create a supportive and empowering culture and voice.
● To ensure equal opportunity internally and externally for all.
● To never discriminate nor judge.
● To create products that make everyone feel strong and beautiful.
● To always continue to learn from each other, our community and
customers.