Bluebella - US

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Floral lingerie so often gets a bad deal, evoking images of too many colours and too many frills, appliqué leaves and bullion roses. Here at Bluebella we tasked ourselves with reinventing floral lingerie for the modern woman, creating pieces in which simple lines and sensual fabrics are subtly embellished with a pattern of elegant, smoky flowers.

The Asmin collection is our showcase for this new style of flora lingerie, with the Asmin bra and thong showing perfectly how florals can be chic and simple. The bra innovates with a single underwire moulded under the soft mesh cups, which are embellished with a botanical design of flowers with slender stems and long, open petals. The motif of the petals is repeated in the underband, creating a piece of flattering soft lines and subtlety. The thong too is exquisitely simple, with petals softening the top line and creating textural intrigue in the centre panel.

To create a bold look, unusual look, the Asmin harness brief is a sculptural and unique piece. A double waistband creates a flattering high-waisted effect, whilst the halter-neck harness brings a modern and directional edge to this innovative floral lingerie piece.

Whilst the harness brief creates the effect of a bodysuit when paired with a bra, nothing beats a one-piece, and with the exquisite Asmin body working with flattering cut-outs framed with botanical designs we predict you’ll soon be adding some floral lingerie to your wardrobe!